Readership

Our Readers

Green Building & Design’s screened readership of mid- and senior-level executives come from numerous divisions within the industry:

Architects/ 18%
Real Estate Developers/ 20%
Interior Designers/ 12%
General Contractors/ 7%
Manufacturing Companies/ 15%
Consulting Firms/ 10%
Hospitality Companies/ 3%
Other/ 15%

A large portion of the subscription base is developed in-house and is carefully maintained to bring decision makers from various areas of the market to the pages of gb&d. More than 60% of gb&d readers are the decisionmakers of top green-building firms. Our community includes presidents, owners, and CEOs of cutting-edge
North American companies.

The Green Market

Green building will support 7.9 million US jobs and pump $554 million into the American economy over the next four years (2009–2013). (Source: Booz Allen Hamilton and USGBC)

By 2015, an estimated 40–48% of new nonresidential construction by value will be green, equating to a $120–$145 billion opportunity. (Source: McGraw Hill Construction)

Trade Publishing

65% of custom-publication readers purchase a product or service as a result of what they read.

70% of readers say they like custom publications because the publications provide articles and information targeted to the readers specific interests. (Source: Custom Content Council)