MILE®stone, the distributed brand of Florim USA, is premiering at Coverings 2022 in Las Vegas, Nevada. Florim USA, a subsidiary of the parent company Florim located in Sassuolo Italy, is celebrating 21 years of US-based manufacturing. In years past, Florim USA has shared winning booths with its parent company, presenting tiles produced and distributed in both countries.
This year, with the growth of the MILEstone brand, and its evolution of being recognized throughout the market, MILEstone will present a 2,000-square-foot exhibit in the Tile Council of North America’s (TCNA) arena in the North Hall booth space N214. Florim Italy will still represent products in the international section of the show located in the Central Hall booth space C6226.
“The MILEstone brand is centered on sustainable tile made in the USA,” says Rodolfo Panisi, Florim USA’s CEO. “The brand has its own story we’re proud of and it is being recognized in the community and marketplace with customers, distributors, architects, and designers. We wanted to acknowledge that recognition by presenting our products in a dedicated space.” The story Panisi is referring to is the brand’s progressive and continual movement to sustainability. That includes introducing the industry’s first entirely carbon neutral porcelain tile and taking conscious steps to become completely carbon neutral by 2030.
These conscious steps to the environment are not new efforts for Florim USA. The company holds several certifications for its ongoing efforts in sustainability including Green Squared, a multi-attributed ANSI standard. They are also the recipient of numerous regional and national awards including Tennessee Recycler of the Year for 2020. Recently, Florim USA also took part in the first published Material Transparency Study conducted by the TCNA. The study provides a transparent view of materials used in the manufacturing process, and the health assessments tied with those materials. At a time when health is at the forefront, selected building materials have an impact and carry weight now and for our future.
While sustainability is at the forefront of how MILEstone manufacturers its products, creating beautiful, innovative, and trend-forward tile remains the objective. Recently the brand released the first 32×32 tile manufactured in the US and a line centered on mosaics. Coverings will introduce three new lines all with industry-unique properties—Native, Lith, and JEM—along with another market introduction described as a ‘Big Deal’. We look forward to seeing everyone at Coverings at the Las Vegas Convention Center, April 4th to 8th, 2022.
For more information on MILE®stone Tile, visit www.milestonetiles.com.
MILE®stone, the manufactured brand of Florim USA, is proud to represent sustainable tile, made in the USA. We are committed to the environment and community by encouraging the use of building solutions through environmentally friendly practices. Our approach to sustainability intersects with our business strategy to embrace three areas of responsibility: economic, social, and environmental. In addition to numerous green memberships, accreditations, and certifications, MILEstone introduced the industry’s first Carbon Neutral Porcelain Tile and is taking steps to become carbon neutral by 2030.