Saint-Gobain North America will showcase the strength of its unified commercial solutions at World of Concrete 2026 (Booth # S-11027) in January, bringing together its leading construction chemicals, waterproofing, and digital solutions.
Under a theme aligned with its global purpose, “Making the World a Better Home,” Saint-Gobain will demonstrate its integrated approach across materials science, digital intelligence, and systemized construction. Through real-world applications visitors will see how Saint-Gobain’s North American businesses work together to advance decarbonization, circularity, resilience, and performance across concrete, waterproofing, and the building envelope.
The booth experience will highlight how specification-driven solutions help address increasingly complex construction challenges, optimizing material efficiency, supporting carbon reduction goals, enabling circular use of resources, and delivering data-driven transparency from design through placement across the full project life cycle.
Saint-Gobain’s booth will feature the following solutions:
Chryso – Advancing Concrete Performance & Decarbonization
Chryso will showcase advanced admixture and cement additive technologies designed to optimize concrete performance while supporting decarbonization and circular economy objectives in today’s increasingly complex cement and aggregate environments.
Featured solutions include Chryso®Quad, EnviroMix®, and Optima® 1000 Series water reducing concrete admixtures, as well as Chryso®EnviroAdd™ cement additives that deliver higher cement performance than traditional activators.
Adfil®Strux & Adfil®Sinta – Advanced Fiber Reinforcement for Concrete
Chryso will also highlight Adfil Strux and Adfil Sinta synthetic fiber solutions engineered to improve durability, efficiency, and sustainability in concrete construction.
Adfil Strux macro fibers provide post-crack reinforcement as an alternative to traditional steel, while Adfil Sinta microfibers reduce early-age shrinkage cracking. Together, these solutions support corrosion resistance, improved jobsite safety, and meaningful carbon dioxide reduction compared to conventional reinforcement approaches.
Interstar® – Elevating Concrete Aesthetics with Color
Interstar is the ready-mix expert in granular pigments and dispensing systems for concrete. As the inventor of granular pigments for ready-mix operations and purpose-built dispensers, Interstar delivers consistent color performance, durability, and production efficiency across architectural and infrastructure applications.
GCP – Waterproofing & Building Envelope Systems
GCP will present systemized waterproofing and building envelope solutions designed to deliver long-term protection, resilience, and performance across below-grade foundations, above-grade structures, and critical infrastructure.
Featured solutions include the PREPRUFE® comprehensive waterproofing system, the global leader in pre-applied below-grade waterproofing, including PREPRUFE Liquid Flashing for detailing penetrations and transitions, and the newly introduced SWELLPRUFE™, a next-generation bentonite membrane engineered to eliminate prehydration and wash-off risks. Additional solutions include BITUTHENE® post-applied waterproofing systems and DE NEEF® injection solutions for leak repair and remediation at any stage of construction.
Verifi® – Digital Intelligence for Concrete Transparency & Performance
Verifi will demonstrate how digital, data-driven technologies are improving transparency, consistency, and performance in ready-mix concrete delivery. Verifi solutions enable real-time management of slump, water, and admixture during transit, reducing variability and supporting optimized materials use and carbon footprint reduction from plant to placement.
Driving the Dialogue on Resilient, Low-Carbon Construction
“World of Concrete 2026 provides an important platform to demonstrate how Saint-Gobain’s integrated approach helps the industry address performance, durability, and sustainability construction challenges in real-world conditions,” says Steve Williams, North America president of Chemicals, Infrastructure, and Commercial at Saint-Gobain. “From advanced admixtures and cement additives to waterproofing systems and digital intelligence, we deliver a comprehensive suite of solutions for resilient, low-carbon construction across some of today’s most demanding projects, including data centers, healthcare facilities, and critical infrastructure developments.
G. Terry Harris Sr., senior director of technical services at Chryso North America, will participate in the World of Concrete 2026 technical session on blended cements, presented by the American Cement Association and the American Society of Concrete Contractors, on January 21 at 9:30am. “I’m pleased to join this technical panel on blended cements. Sharing insights and real-world performance data is essential as we work together to advance the dialogue and strengthen the future of cement.”
Visit Booth #S-11027 to connect with Saint-Gobain technical experts and experience how integrated solutions across concrete, waterproofing, digital technology, and the building envelope are helping shape the future of resilient, sustainable construction.
About Saint-Gobain
Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. Its integrated solutions for the renovation of public and private buildings, light construction and the decarbonization of construction and industry are developed through a continuous innovation process and provide sustainability and performance. The Group, celebrating its 360th anniversary in 2025, remains more committed than ever to its purpose “MAKING THE WORLD A BETTER HOME.”
- €46.6 billion in sales in 2024
- 166,000 employees, locations in 80 countries
- Committed to achieving net zero carbon emissions by 2050
About Chryso
Chryso, part of Saint-Gobain Construction Chemicals, is a global leader in sustainable construction solutions. With a team of 3,000 experts worldwide, they develop cutting-edge admixtures and additives to tackle the toughest challenges in the concrete and cement industry. From scientists to commercial teams, Chryso delivers tailored solutions and foster long-lasting relationships that catalyze innovation and success. Their solutions not only enhance customers’ competitive edge but also significantly reduce their carbon footprint and improve material performance, helping to build a better future, for both people and the planet.
About Interstar Materials
Interstar, part of Saint-Gobain Construction Chemicals since July 2025 and operating alongside Chryso, is a leader in high-performance pigments and color solutions for the concrete industry. For more than 30 years Interstar has been recognized for innovation, quality, and responsive customer service across concrete applications.
Interstar invented granular pigments for ready-mix and developed dispensing systems specifically for ready-mix operations that make coloring concrete more efficient and reliable. Together with Chryso admixtures, Interstar provides a unified, customer-centric technical partner for performance, aesthetics, and operational support.
About GCP
GCP is a leading global provider of specialty building materials dedicated to safeguarding structures and vital infrastructure from water, weather, fire, and more. Trusted by owners, architects, engineers, designers, and contractors, GCP delivers cutting-edge solutions to tackle the most complex construction challenges of today and the future. The company has a rich history of first to market innovations and award-winning products that have been used to build many of the world’s most iconic structures. Proudly part of Saint-Gobain, GCP is deeply committed to its customers, sustainability, and the mission of “Making the World a Better Home.”
