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With more than 25 years of innovation, greenscreen leads the industry in green façade solutions, creating three-dimensional living masterpieces from metal, plants, and wire to change the way you experience the everyday.


Architecture + Design

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Charlene Mortale

Charlene Mortale, LEEP AP BD+C, is the division vice president, project management. Charlene has been with greenscreen since 2007, her first job after attending architecture school at the Southern California Institute of Architecture. A project manager from the start, she has been focused on maintaining the highest level of customer service possible. She also earned her LEED AP BD+C designation in 2013. In her previous life, she worked in the fields of psychiatry and psychology.

She has been known to have extreme bicycle commutes, is on a continuous quest to discover that next great bottle of wine, loves adventures with her family, and tries not to spend too much time on the newest cable TV series.

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Reuben Freed

Reuben Freed is a green wall consultant and the former director of research at greenscreen. He hails from South Africa by way of Canada and the UK. His background is in architecture (B.Arch. Wits.), and he has also had a career as a motion picture production designer. He made the transition from design and the film industry to his abiding interest—sustainable innovation in green infrastructure and structured landscape strategy. He enjoys reading, writing, exploring, and bird-watching.

ron partridge arkema apv coatings gbd magazine

Anna Zakrisson

Anna Zakrisson is a biologist researching and consulting for green infrastructure and urban sustainability. She is VP of European Affairs at Green Roof Diagnostics and has degrees from the University of Cambridge, Max-Planck Institute, a Ph.D. from Stockholm University, and has worked as a guest researcher at Leibnitz Institute. Her main focus of interest is to foster data-driven decisions for the green roof/wall industry and battle greenwashing.

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