Over 65 years ago, German company REGUPOL BSW GmbH put a new spin on tires—a sports and fitness spin. They invented the technology to recycle tires into rubber flooring that forever changed the fitness world. The process was quintessential German engineering, innovation, precision, and performance. In the lab, the REGUPOL scientists called it Recycled Gummi Polymer—but for decades, sports and fitness enthusiasts worldwide have called it by the acronym synonymous with performance—REGUPOL!
Wil Younger is the marketing manager at REGUPOL. He has developed a passion for sustainable products and design. Throughout his career he has worked with several Fortune 500 accounts with a focus on the environment, including General Electric, York International, and Oldcastle. For the past five-plus years he has focused solely on REGUPOL.